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Lynda - Up and Running with Adobe Reports and Analytics Tutorial-kEISO




Lynda - Up and Running with Adobe Reports and Analytics Tutorial-kEISO
Lynda - Up and Running with Adobe Reports and Analytics Tutorial-kEISO
ISO | English | 2h 38m | Beginner | 803 MB | Author David Booth
Genre: E-learning




Adobe Analytics is a powerful analytics package for measuring the performance of websites and marketing campaigns, and this course will help you quickly put it to work for you. Starting with a brief overview of key concepts, analytics expert David Booth explores the reports, dashboards, and tools of Adobe Analytics, and shows how to set up and track campaigns and how to best leverage Report Builder. He'll also show how to create and interpret mobile, video, path, visitor profile, retention, and other popular reports, and use the powerful custom segments and calculated metrics features.
Topics include:
Understanding conversion and traffic variables
Using metric and item-level reports
Building and sharing dashboards
Creating and using calculated metrics
Setting targets and alerts
Working with ecommerce reports
Tracking campaigns and leveraging marketing attribution
Getting data into Excel with Report Builder

http://www.lynda.com/Analytics-tutorials/Up-Running-Adobe-Reports-Analytics/163415-2.html


Lynda - Up and Running with Adobe Reports and Analytics Tutorial-kEISO
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