FT Press - Web Analytics: Return on Analytics FT Press - Web Analytics: Return on Analytics (Streaming Video)
English | .MP4 | AAC LC 2 channels 44.1 KHz | AVC 1024x684 pixels 25.000 fps @ 1169 Kbps | 399.66MBGenre: E-learning
When analyzing your investment costs you look at two things: how much was the initial cost and the total revenue you received. Stop struggling to increase your revenue and find the secrets to making that number 500000 to over 13000000. Here is where you will discover what it takes to increasing your revenue with Return on Analytics and how to analyze your data. This introduction will provide you with the ins and out of R.O.A and the things to look for that will boost your confidence increase sales and ultimately increase revenue for your business.
Avinash Kaushik is the author of Web Analytics 2.0 (Sybex 2009) and Web Analytics: An Hour A Day (Wiley 2007). He also writes the highly rated blog on Web Analytics called Occams Razor. Kaushik is Analytics Evangelist at Google and co-founder of Market Motive.
Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University we are the preferred supplier of industry content to a rapidly growing number of professional marketers educational institutions and businesses of all sizes including Fortune Global 500 corporations.
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