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Free Full Download Lynda - Writing Marketing Copy Tutorial-kEISO

Lynda - Writing Marketing Copy Tutorial-kEISO

Lynda - Writing Marketing Copy Tutorial-kEISO
Lynda - Writing Marketing Copy Tutorial-kEISO
ISO | English | 1h 51m | Appropriate for all | 265 MB | author Ian Lurie
Genre: E-learning

Description: Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.
Topics include:
What is copywriting
Writing the first draft
Writing and testing headlines
Structuring copy for print vs. online delivery
Using typography effectively
Rewriting copy
Managing a team of copywriters
Size: 265 mb MB
Links: Homepage

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