Udemy - Content Marketing for B2B EnterprisesUdemy - Content Marketing for B2B Enterprises
MOV | AVC at 618 Kbps 1280 x 720 30 fps | AAC at 128 Kbps 2 channels 44.1 KHz | 173 MBGenre: Business | Author: William Flanagan | Language: English
A practical plan and process end to end to drive leads and sales with content marketing. Interested in content marketing particularly for B2B products In this course we will go through the complete 4-step content marketing process used by Organic Marketing Analytics both with clients and in our own efforts to drive B2B lead generation efforts.In this course well answer questions like:
How to get inside the mind of your market and build content that really interests them even it youre in a boring industry
How to wire together blogs offers outreach metrics and more to build a content marketing system that can systematically improve over time
What types of content to produce and what channels to use to promote it
How to manage a content creation calendar even if youre not a journalist
How to find promotional channels and influencers that are interested in your content
How to tool your process for measurement
What products and services we use today to get results
The course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So if you have an hour you can knock this out over lunch!
Once youve completed the course check out other resources weve developed at OMAs content marketing resources area.
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