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Free Full Download Content Marketing Fundamentals with C.C. Chapman

Content Marketing Fundamentals with C.C. Chapman

Content Marketing Fundamentals with C.C. Chapman
Content Marketing Fundamentals with C.C. Chapman
English | .MP4 | h264, yuv420p, 960x540, 15.00 fps | aac, 48000 Hz | 615 MB
Genre : elearning

What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise.
Topics include:

Defining marketing goals and measuring success
Integrating already established programs
Getting leadership support
Establishing an online footprint, starting with a blog
Electing editors, community managers, and content creators
Using an editorial calendar
Writing for the web
Understanding the importance of images, audio, and video

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