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Free Full Download Tutsplus - Intro to Print Ad Design


Tutsplus - Intro to Print Ad Design



Tutsplus - Intro to Print Ad Design
English | Audio: aac, 44100 Hz, stereo (eng)
MP4 | Video: h264, yuv420p, 1280x720, 24.00 fps(r) (und) | 2.31 GB



Advertisements don’t really have a second chance to make a first impression. They should be well thought out and catchy enough to influence the viewer’s opinion. So designing print ads is more challenging than some may think since there is no direct communication with the target audience. In this course, Nicki Hart with guide you through the process of designing effective print ads by designing an event ad, product ad and a service ad.


Course Outline
Introduction — 2m 56s
Introduction — 2m 56s

Components Of An Ad — 30m 30s
Attention-Getting Headline — 9m 10s
Compelling Image — 6m 8s
Benefits vs Features — 4m 38s
What Makes the Product Unique? — 3m 50s
Call to Action — 3m 22s
Legibility — 3m 22s

Designing A Full Page Ad — 1h 2m
Event Ad — 13m 24s
Event Ad Style Two — 10m 56s
Product Ad — 11m 2s
Product Ad Style Two — 8m 20s
Service Ad — 9m 52s
Service Ad Style Two — 8m 26s

Designing Additional Sizes — 37m 14s
Quarter Page Vertical — 8m 54s
Quarter Page Horizontal — 6m 12s
Half Page Vertical — 7m 24s
Half Page Horizontal — 6m 14s
Square Ads — 8m 30s

Exporting and Publishing — 32m 28s
Exporting Options — 5m 14s
Saving a PDF — 9m 20s
Convert to Online Banner Part One — 7m 50s
Conver to Online Banner Part Two — 10m 4s

Conclusion — 44s
Final Thoughts — 44s







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